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Amazon Apprenticeship Interview Questions 2026
Amazon's interview process for school leavers follows a structured format: online assessment followed by a structured behavioural interview (star format mapped to leadership principles). Below are the types of questions you should prepare for, based on the competencies they actually test.
The Questions Amazon Asks
Every question maps to one of Amazon's core competencies. Prepare at least one strong STAR story per competency.
Amazon Leadership Principles: all 16 (Customer Obsession, Ownership, Invent and Simplify, etc.)
“Tell me about a time you demonstrated amazon leadership principles: all 16 (customer obsession, ownership, invent and simplify, etc.).”
Use the STAR framework. Focus on what YOU specifically did, not what the team did.
The STAR Framework
S · Situation: Set the scene briefly (1–2 sentences). Enough context, no more.
T · Task: What was your specific responsibility? What was expected of you?
A · Action: What YOU did, not "we". Be specific. This is 60% of the answer.
R · Result: Quantify if possible. What changed? What did you learn?
Motivational Questions
Why Amazon specifically, not just the sector?
Why an apprenticeship over university?
Where do you see yourself in five years?
What do you know about the challenges Amazon faces right now?
What gets candidates rejected
Vague answers like “I worked in a team and we all helped each other.” Interviewers want to hear what YOU specifically did. If you can't isolate your individual contribution, the answer won't land.
Free prep pack
Preparing for Amazon? Get a full pack free
The full PwC School Leaver pack is free: application stages, the competencies they score, real interview questions, commercial awareness, and a pre-submission checklist. The process it walks through is close enough to the other big schemes, Amazon included, to prep you for all of them.
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Amazon Apprenticeship Prep Pack
Application stages, competencies, real interview questions, commercial awareness, and a pre-submission checklist: in one complete pack.