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How to Answer 'Why Google?' for Your Apprenticeship Application
“Why Google?” is one of the most important questions in any apprenticeship interview, and one of the most commonly answered poorly. Here's what interviewers want to hear, and how to build an answer that actually lands.
What Google Interviewers Are Looking For
Google assesses 'Googleyness': intellectual curiosity, comfort with ambiguity, and doing the right thing even when it's hard. Examples that show you've built, created, or solved something unusual carry significant weight.
The Answer Framework
A strong “Why Google?” answer has three parts:
Something specific about Google
Not 'because you're a great company.' Cite something you found on their website, in a recent news article, or from speaking to someone who works there. Specificity signals genuine interest.
The programme itself
Why the Google Apprenticeship specifically? What about the structure, service lines, or training model fits how you want to develop? Be honest: this is where candidates who've done real research stand out.
Your long-term direction
How does this apprenticeship fit where you want to be in 5–10 years? You don't need a precise plan: you need to show you've thought about it seriously.
What to Avoid
Free prep pack
Preparing for Google? Get a full pack free
The full PwC School Leaver pack is free: application stages, the competencies they score, real interview questions, commercial awareness, and a pre-submission checklist. The process it walks through is close enough to the other big schemes, Google included, to prep you for all of them.
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Google Apprenticeship Prep Pack
Application stages, competencies, real interview questions, commercial awareness, and a pre-submission checklist: in one complete pack.